Journalist Slams 'Bluey' for Failing To Represent 'Disabled, Queer, Poor and Gender Diverse Dog Families' | 22 Words

The popular kids show Bluey has faced controversy before - but this latest tirade is truly wild...

Popular children's show Bluey has come under fire this week.

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And it's not the first time, either.

The show is extremely popualr among kids in Australia. 

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But it's also caused quite a stir among the adults, too ...

For those who aren't familiar with the animated kids show...

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Here's a short rundown: It follows the adventures and antics of an Australian Blue Heeler Cattle Dog puppy as she interacts with her family and friends in everyday situations.

But 2 of its episodes came under fire last year.

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Many fans were understandably confused, so ABC decided to clear things up.

According to an update provided by the network on their website...

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Some viewers complained that an episode featured on ABC iView “included a term with racial connotations and a problematic history for Indigenous Australians."

The term in question was "ooga booga."

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And caused outcry among some fans.

What exactly does "ooga booga" mean?

According to Urban Dictionary, the word was used in the times of cavemen and means “hello, goodbye, how are you, wassup … really anything you want it to."

Which, of course, seems innocent enough, right?

Well, apparently not.

According to one fan, the meaning of the word runs way deeper than this.

And causes offense among Indigenous people.

The fan spoke out in a Bluey Facebook fan page.

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“I know to many you just see this word as 'caveman speak,' or in the harmless way the writers clearly did too," the fan shared.

"But not everyone sees it that way. Including me."

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"I’m in my 40s, and I well remember a time growing up in Western Sydney where the phrase ‘Ooga Booga/s’ was used conversationally to describe a dark-skinned person/s. It was used in social circles, in movies or TV depicting black indigenous people as ‘uncivilized fools,’" they added.

They continued:

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“I personally balked at hearing it used in Teasing, but never said anything because I thought it was maybe just me."

Following the complaint...

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An ABC spokesperson confirmed 2 episodes had been reworked to not include the term.

ABC also issued a public apology on its website at the time.

"The ABC sincerely apologize to the complainant for any distress caused by the term used in the episode titled ‘Teasing’. The ABC has a strong record for giving voice to Indigenous Australians and an ongoing commitment to helping reduce discrimination and prejudice and in this case, the language used was inadvertent."

The statement continued:

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"The complainant was advised that neither the ABC nor the external producers were aware of the potentially derogatory meaning of the term, which was intended only as irreverent rhyming slang made up by children. The episode was removed from iView as soon as ABC KIDS became aware of the complaint and the ABC undertook to change the dialogue prior to future broadcast or publication."

The network said they would be reworking the episodes to be released again.

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But now Bluey has come under fire once more ...

An ABC journalist has hit out at Bluey in a controversial essay ...


"I understand that for the most part, Bluey's creators don't view their show through a political lens," Beverly Wang writes.

"My question is this: Can Bluey be more representative? (And yes, I'm aware that Bluey's Border Collie pal Mackenzie is from New Zealand.)"

"As a parent of color, I am always conscious of the presence — or absence — of diverse representation in kids' pop culture, what it means for children, and the conversations we have around that. I sincerely believe you don't have to be 'Other' to think about this too."

"We live in a world where the majority of main characters on children's television are white; where there are more animals than people of color protagonists populating the pages of children's books."​


"Where are the disabled, queer, poor, gender diverse, dogs of color, and single-parent dog families in Bluey's Brisbane? If they're in the background, let them come forward. (Maynard, voiced by Sean Choolburra, I'm looking at you.)"

What do you think of this essay?


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