Kellogg's has shown their solidarity and support for the LGBTQ+ community this Pride month with its latest packaging.
However, people are now boycotting the brand for their apparent "virtue signaling."
Pride - it's the most fabulous time of the year.
June has, for years now, been the month of Pride.
People across the globe use this month to celebrate the impact that the LGBTQ+ community has had on the world.
Pride is the month wherein people really celebrate being themselves.
via: GettyPeople from all walks of life, who have faced prejudice at home and in their day-to-day lives, join in with the month-long celebration.
Though Pride hasn't always been so positive...
Pride month was initially created to commemorate the Stonewall riots, which saw members of New York's gay community protest and fight for their rights.
At that time, Americans were living under an anti-gay legal system.
On the morning of June 28, 1969, police raided the Stonewall Inn, which catered for LGBTQ+ and other minority groups at the time.
This protest would eventually lead to gay liberation.
The modern fight for LGBTQ+ rights in the US began with this riot.
Within 6 months, 2 gay activist organizations were formed in New York and, within just a few years, gay rights organizations were founded across the US and the rest of the world.
For the last fifty years, the full month of June has always been dedicated to celebrating this liberation...
via: GettyAnd every year, we see huge parties and parades from all over the world.
Today, the LGBTQ+ community is more liberated than ever before...
But recently, Pride celebrations have been a little different.
As a result of the ongoing coronavirus pandemic, many of the Pride celebrations have been put on hold over the past 2 Pride months.
via: GettyBecause large crowds are still prohibited from gathering in most major countries across the world, the usual Pride parades and parties have been heavily impacted.
People have had to celebrate behind closed doors...
via: GettyAnd, as a result, many have been thinking of other ways to celebrate and show their solidarity with the movement.
With Pride parades canceled - or at least much smaller than usual...
There have been other ways to celebrate.
With many companies focusing on Pride-themed products and money-raising initiatives.
Skittles hit headlines earlier this month for an unusual Pride product.
By removing all the colors from their iconic rainbow sweets...
Because "Only one rainbow matters this Pride."
Now, Kellogg's have got on board...
Kellogg's has teamed up with GLAAD to create a limited edition LGBTQ-themed breakfast cereal to coincide with Pride month.
But people aren't too impressed with the design...
The "Together with Pride" cereal will contain rainbow heart-shaped bites, dusted with edible glitter.
Because, why not?
And $3 from every box of the new state-your-pronouns edition will go to GLAAD.
Who knows, it might even provide some comfort for young LGBTQ+ kids out there.
What do you think?
For more news on Pride month, keep scrolling...