Being a mom is difficult, but being a mom without the help and support of a partner can make things even trickier. In fact, it's safe to say that single parenting is one of the hardest jobs in the world. And according to census data, eighty percent of single-parent-headed households have a mom as the sole parent.
Many rely on friends and family members for the extra help needed to raise a kid while maintaining an entire life and household, too. But one man has spotted a gap in the market, and come up with an innovative business strategy.
Jake James of Blue Haven, Australia, is offering his services to single moms in need. "Trying out a new career move to get away from trucks so everybody get on board and support your boy. Rent a daddy today," he wrote in a hilarious Facebook post.
"Has your baby daddy been acting up? Tired of him playing games? Does he put drugs and his mates before his kids?" he writes.
James then lists a range of the services he has on offer. "1-2 weekends per month, up to 3 activities of the kids' choice, 3 hours of instructed learning of valuable skills including car maintenance and mowing the lawn, daycare/school drop off and pickups." He even offers extras, including family events, selfies, and even changing his Facebook relationship status. James also added: "Private time is negotiable upon application (kids are to be asleep or absent from premises)." Yikes.
It certainly seems there's a market for this. One commenter wrote: "Alabama, USA here. I know many that need your professional services." Another added: "Is there a U.K service yet?"
Although James has since confirmed the advert to be a joke, many are praising his innovative business idea. "This is actually a great business idea. Remove the private time and date night section that makes you sound like a gigolo lol. The rest is super sweet and could really be used. Also great for the kids!"
"Saw this the other day and thought it was pretty cool, my kids would actually have a father figure. Money well spent." another commenter agreed. "There are so many children that need a good role model to do things with, instead of sitting in front of a TV playing video games. Hope it all works out for you," said another keen mom.
On the other hand, some saw the ad as potentially nefarious. "Moms about to be renting him for themselves. Plot twist, this is how he finds single moms to date," someone joked on Facebook.
Would you ever rent a daddy for your childcare needs? Or is this just a glorified ad for a babysitter?