A woman has vowed to boycott the British clothing brand Primark after not being able to fit into their size 10 (UK size 16) jeans, despite being a size 6 (UK size 10).
Chloe-Mae Anderson-Maguire, from North Yorkshire, England was left furious when she was unable to fit into a size 10 pair of jeans despite claiming she usually wears a size 6.
The twenty-one-year-old has now declared she "refuses" to buy or even try on a size twelve as she doesn't want to support the clothes stores' "sh*t sizing."
In a video, which she posted to TikTok, Chloe-Mae filmed herself struggling to get the jeans on. The caption read: "WTF Primark [...] I'm bloated but still!!"
@chlxmae i'm bloated but still!! i refuse to buy a 16 wtf ##fyp ##primark
♬ Why do my jeans not fit - Mammy Banter
Another clip showed herself snugly fitting into a pair of size 6 jeans from another store, after many comments on her original video speculated that she didn't look like a size 6. *Eyeroll*. Other commenters spoke about how sizes, especially in jeans, dramatically change from store to store.
Chloe-Mae, who goes by @chlxmae on TikTok, picked up a few different sizes and filmed herself trying on the largest size in the now-viral clip which has over 400,000 views.
Many commenters were quick to show their support for the sizing frustration, agreeing that they always have to size up in Primark.
"I bought a pair of trousers that are a 16 and they're the same as a New Look size 12," said one.
"I'm a size 6/8 everywhere but I wear a size 12 in Primark," added another.
"I have three pairs of Primark jeans in a size 6, 8, and 10 and they're all exactly the same size" a third added.
Many were also offended, stating that there was nothing wrong with wearing a size 10. When questioned, Chloe-Mae added: "I don't want to support their s*** sizing. I refuse to support a brand that causes so many people to feel this way."
There were a plethora of comments that claimed she wasn't a size 6, however she showed that she has jeans in a size 6 which fit her perfectly.
Primark lists their size 6 measurements for a woman with 34in bust, 27.5in waist, and 37in hips. This is only marginally smaller than the high street standard of - 35in bust, 28in waist and 37in hips.
A 2016 article by News24 states this variation in sizes across stores is attributed to a phenomenon called 'vanity sizing,' which happens when countries import clothes where the body shape idealization differentiates. A Time article stated that these measurements, which were originally conceived in the 1940s assumed that every woman would have an hourglass figure and surprisingly, only fitted to white women's bodies.
Nowadays, stores sizes are based on the preferences of that particular store, which can make it frustrating when online shopping, unless you already know your exact size in that store's clothes.